Who we are
Founding Partners
The firm is led by three founding partners with over 75 combined years of experience at organizations including IKEA, Decathlon, Accenture, Capgemini, Infosys, Ola and LiveAltlife.
Founding Partner
Kavitha Rao
Experienced Business Leader in Retail & Consumer | ICF PCC Coach | Speaker & Blogger | Mountaineer & Explorer
Kavitha Rao is a senior business leader with over 26 years of experience across retail, consumer and consulting, with deep expertise in building, scaling, and transforming businesses in India.
She has held leadership roles at IKEA, Accenture, Infosys, Capgemini, Target, Hindustan Unilever, and 10club homes, bringing a rare combination of strategic insight, operating depth, and market realism.
She brings particularly strong credibility from her leadership journey at IKEA India, where she played multiple roles across the market entry and scale-up phase – building the supply chain organization from scratch, leading market development, and later serving as Chief Commercial Officer as part of the India leadership team. This gave her end-to-end experience across market entry strategy, consumer & customer understanding, commercial growth, sourcing, omnichannel and operating model build-out in one of India’s most dynamic consumer categories. At 10club homes, she added entrepreneurial experience in building a consumer brand in a fast-moving environment.
Her perspective is further strengthened by her consulting leadership roles at Accenture, Capgemini, and Infosys, where she built and advised global and India retail and consumer organizations.
Kavitha brings a rare combination of strategic insight, execution depth, and India market realism to business building, market entry, growth strategy, and transformation in the retail and consumer sector.
Kavitha Rao | LinkedIn
Founding Partner
Divya Kumar
Global Executive | Board Member | Author | Keynote Speaker
Divya Kumar brings over 27 years of experience as a global business executive and Board member across multiple industries, geographies and operating models. She has scaled businesses up to 8x, driven multi-billion-euro profitable growth, built new country operations, and led digital, business and finance transformations across Fortune 500 companies, large private enterprises and high-growth startups.
At IKEA, she played a leadership role in the successful launch of the India business. In a global role, she led strategy, finance and digital operations for IKEA’s shift from a physical to omnichannel retailer, resulting in growth of the ecommerce business from 3% to 25% (€10B+). She has held global leadership roles at Decathlon, and advised leading retail and consumer products organizations during her consulting tenure at Capgemini. She has governance experience, serving on Boards and global committees in both IKEA and Decathlon.
Her book “CFO AI Compass” offers frameworks and recommendations to help finance leaders co-lead their organization’s AI agenda.
With a rare combination of leadership spanning strategy, finance, technology, data and operations, she brings a unique perspective on driving measurable enterprise value.
Divya Kumar | LinkedInFounding Partner
Kartik Sarwade
Business Leader & Entrepreneur | Consumer Growth, Startup Execution & Scale
Kartik Sarwade is a business leader and entrepreneur with extensive experience across consumer businesses, startups and technology, and expertise in business building, growth, operations and execution. He brings a hands-on approach to scaling businesses, building high-impact teams and turning strategy into measurable outcomes.
Kartik has held leadership roles at LiveAltlife and Ola, driving business growth, strategic operations and execution in high-growth consumer environments. As Chief Business Officer at LiveAltlife, he leads business growth and execution. At Ola, he led strategically important projects, navigating the complexity and pace of a high-growth consumer technology business.
His entrepreneurial experience includes founding 7x Sales, a Sales-as-a-Service business serving B2B SaaS companies, and advising early-stage startups through Capital 7 Advisors. Earlier, he led worldwide business development at Tracxn and ran an M&A fund and international business development at Prithvi Information Solutions.
Kartik brings a pragmatic, execution-focused perspective to building and scaling businesses, particularly in high-growth and D2C environments.
Kartik Sarwade | LinkedIn